The Safety Net

Within the dream we are dreaming, A Course in Miracles (ACIM) is clear that we have a safety net. We seldom see it that way as we feel trapped in a world of our making with no way out. Fear and guilt overwhelm us and we look to the words of the Course to elicit feelings of safety while completely misunderstanding where to find safety. The ego uses the reminders of the Truth from the Course so that we end up quoting them to ourselves and each other in an effort to feel good, prove we're right and extremely safe in a world of terror. This approach is an ego tick that negates the practice of true forgiveness.

When we're willing to recognize this world is not a happy place and we do not feel safe, our justifications with the ego get called into question during the practice of forgiveness. We find we're literally junkies who are addicted to excuses for what we're going with the ego; And since the ego can not allow forgiveness to reveal any ego trick, justification is a defense. Remember, a defense does what it says, ie, it defends (protects) and only what is weak uses defense due to the fear of lack or loss.

A reminder does what it says, ie, it reminds or points the way to something else in the mind. Reminders of the Truth from the Course point away from belief with the ego and towards (the meaning of) the Truth. This is a course on the practical application of forgiveness and the experience of the meaning of the Truth. It is not a course on faith and justification. The choice is yours in how you will use the Course.

A common example that most course students recognize is regard anger. Nowhere in the Course are we told we should not get angry. That would actually be unrealistic. We are simply told not to deny we're angry and to admit we are choosing to get angry. However, what we are told is not to justify the anger. Do not make excuses for why you are angry. It's never for the "justification" reasons you think.

Taking this basic concept, let's look into the ego trick of justification as a defense to keep the ego safe which we mistakenly believe is our safety. Once you understand the trick, it can be applied to undoing anything with the ego. In this article, we're going to expose the trick using the reminders of the Truth from the Course as those are also subject to justification.

Belief, Justification, Assurance and Defense

What makes it so difficult to recognize the ego is using justification with reminders of the Truth is because they seem so wonderful and that we want to believe them. They sound like the Holy Spirit is telling us they are true when it's really the ego tricking us into believing they are true. It brings down to the difference between a defense of the ego and a reminder from the Holy Spirit and the choice you make. There is a huge difference in the mind.

First, let's look at few basic concepts to further the discussion:


Choosing to believe in an unreal ego idea (thought) makes it appear real and so you only have to invest belief with the unreal to prove you are right. Continued belief (judgment) keeps the idea with you.


Justification means, "to show, prove or declare something is right." It is the reasoning used by the ego for believing the unreal idea.


Since all belief and justification is in the mind, defense is in the mind and it means, "an attempt to justify (prove correct) or to do something in favor of an action." The only action you can take in the mind is decision making. Choosing to justify a ego belief makes a defense. It protects the unreal belief as you're in total agreement with the ego and denial of the Truth.

Let's be really clear: The defense (belief plus justification) does not make what you are trying to believe true. It makes the belief (unreal) appear real. The meaning is still what you've chosen with the ego even when used to justify a reminder of the Truth.


Assurance means, "to dispel doubts or a promise." There are two types of assurances: God or ego. The only guarantees the ego provides is what you're already experiencing and is clearly not working. Reminders of the Truth (God) point directly to the assurance (promise) of what is real. You choose which one sounds better and if it is the reminder, then you've got to get out of the justification trick.

The Separation Never Happened

We would not believe we're in this world unless we've already bought into the idea that we've separated from God. "The separation never happened" is the basic Truth reminder as part of the Atonement in the Course. It does, however, get used by the ego as a defense to negate the practice of forgiveness.

Justification of the reminder is the ego defense strategy. If we rephrase "the separation never happened" to the ego version, the trick of justification begins to expose itself: "Because the separation never happened, as the Course says, you are justified and correct to believe it did not happen." Honently looking reveal that we just explained why our belief that "the separation never happened" is correct using our "because" excuse (justification) with the ego. Again, this is not a Course on faith or justification as that further the ego and hides what the Truth reminder is pointing towards (which in this case is part of the Atonement, the solution). One mistaken belief leads to the next. Not far behind are the justifications as to "why" you are safe and still at home with God (other Truth reminders) in this world.

The Safety Net

Remember, this is a course in the obvious. The safety net can not be found in belief which defends the ego. It is only in those reminders of the Truth in the Course. Those do not require belief. Truth is not an idea. It's reality.

All reminders of the Truth, which are so lovingly pointed out to us in the Course, are there to do exactly what a reminder does: Remind us that we have reality (Truth) to catch us if we make a different choice. This does not mean to choose to "bliss out" on these assurances through ego belief. Rather, it means to consider them the explanations for why it is safe to practice forgiveness and obtain the experience of the Truth (which needs no defense).

Consider the rest of the Course another set of loving explanations for what you are choosing to give up (forgive). The light of Love shines brightly enough for the safety net to be obvious to anyone willing to look at their ego and forgive.


To the ego, defenselessness is seen as weakness and yet to see the safety net, you will need to stop defending the ego. The justification junkies we all are is merely a mind addiction from wanting to be right instead of happy. However, now you know that justification of belief merely defends the ego; And now you have the trick exposed to apply to anything in your life.

Defenselessness (not defending the ego) is true strength because it relies on the Father where the Truth reminders point to remembrance of Him. To head in that direction in the mind, you must first accept that you've already chosen with the ego and will continue to do so as you learn forgiveness. You are going to get upset and angry. Do not defend (justify) that anger. Also, accept that you've been trying to believe your way to the Truth instead of practicing forgiveness of the beliefs (judgments) which leads directly to where the reminders point. Do not defend (justify) the trick even if you feel guilty or angry (do not justify them). Every time you accept responsibility for anything as being your choice, even when you've chosen to believe with the ego, you have the ability to choose differently because you are not justifying it which is protecting the ego.

What you are believing with the ego is what you are forgiving. The Father has provided the safety net but it's your decision to use it or not. The Truth reminders point where to look in the mind for the safety net and how to forgive. Forgiveness leads directly to the meaning in the Course that safety is in defenselessness. Forcing faith merely reinforces the ego. That's not true bliss and not the safety net.

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Reverse Phone Services That Use PayPal

As we all know, PayPal is one of the most secure payment forms on the internet and they provide you with a secure online transaction each and every time. Reverse phone services include this service so you never have to worry about people stealing your identify when you sign up for the service. With that said, here is some more information on why reverse phone services use secure payment forms and why you should too.

The main reason why you should always go though a secure site when signing up for a reverse cell service is due to the fact that your information is safe. When placing your credit card information, name, and e-mail address online without going through a secure site, you may be in a heap of trouble. This could lead to your identity being stolen or your credit card being swiped from someone far, far away.

The next reason why it is important to sign up for a reverse cell service with PayPal is because it makes life just a little bit easier. You don’t have to jump through loopholes or contact someone for support. It is a simple process that only takes a few minutes to complete.

The last reason why people should use PayPal is because they are reliable. ClickBank, the leader in digital downloads has teamed up with PayPal to allow you to have a secure transaction for any service in which you need.

So take the time to find a reverse service that includes PayPal and you will find the information you need today.

Digital Signage – Powerful and Flexible Ways to Market Your Business in Tough Times

You gain new clients, increase average spend, save on print costs, introduce an elevated level of energy and vitality, and increase your profits. You have to have a good reason not to use it. Whether you're a hotel, Boutique, Pharmacy, Leisure Center, Car Dealership, Restaurant, or Take-Away, providing clients with eye-catching messages and information is vital.

Time to join your fellow SMEs who are tapping into the power of digital signage to attract attention, boost sales and avoid the costs associated with static, non-digital methods for presenting menus and promotions. Discover as many others have, the real benefits, savings and increased sales that exist within those pixels.

Impulse buying behavior

Where you have a market dependent on impulse ie Boutiques, Restaurants and Take-a-ways to name a few, you've got it made. Impulse buying disruptions the normal decision-making models in consumers' brains. The logical sequence of the consumers' actions is replaced with an irrational moment of self-gratification. Impulse items appeal to the emotional side of consumers. Some items bought on impulse are not considered functional or necessary in the consumers' lives.

Good signage solutions are designed to trigger these impulses, by exposing promotional messages at the right place and at the right time – you simply nudge consumers' to spot that something that stirs a particular passion in them – which in turn leads them straight to your tills .

Raise your company's profile

Many SMEs also realize that not only do they generate a great Return on Investment (ROI). Sure, we know they're eye-catching and that they can easily tempt passer-by's with mouth-watering images or up-sell on impulse using carefully crafted messages using the power of motion and change.

But now those screens are also saving money in creating a modernizing effect; At a lower cost than undertaking major leasehold improvements ie an "eye-catching" 40 "digital screen integrated into the design of your shop front, on display to anyone walking past." Digital Signage can introduce an elevated Level of energy and vitality to any shop front, adding a fresh look to your business promises. A more "high-end" appearance, this is easily achievable by any small business with a vision and desire to stand out from its competitors.

Not only does this provide SMEs with a prime promotional space on any busy high street, it also raises their profile. As digital signage becomes more established as a mainstream marketing technique it becomes more accessible to smaller businesses. The days of only seeing digital signage in Piccadilly Circus are over; The age of digital marketing is upon us.

Opportunity to profit from advertising time

These systems can also be used as a tool to generate advertising revenue by promoting other businesses and services; By selling advertising time on your digital display to other local businesses.

Revenue generation by advertising local non-conflicting businesses; A big brand like Budweiser may not get excited about advertising on your one – two screens inside your shop, but the local hairdressers or plumbers around the corner might. And with the local community Newspapers circulation falling – similar local retailers would be wise to follow.

Digital Signage can be an active element in anyone's marketing, unlike those never-changing listings within local directories and printed banners / signs – which when you add all these up – can cost the average retailer a fortune over time, and with a hard to measure ROI.

In tough times, you have to change the way you do business, by stopping the drip of less viable products that provide limited value to you. Digital Signage delivers real and measurable benefits to SMEs – proven business benefits.

Digital Signage = Smart Expenditure

The rising use of digital signage by small and medium-sized companies can be attributed to many factors, falling equipment costs – a 50% drop in the price of LCD displays over the last five years has previously made expensive solutions a realistic proposition for SMEs – Increased awareness and a realization of the competitive advantage that can be gained are all positive drivers. Smart expenditure, on this type of technology provides SMEs with a real affordable advantage in tough times.

The following excerpt from an article "Small businesses should make their technology pay" from (the online resource for SMEs in the UK) acknowledges this competitive advantage:

"Digital signage is another area which has seen leaps of progress over the past few years. And far from being a luxury, these screens can save thoughtful costs and so offer fast ROI – particularly for customer-facing businesses. Increase market share is to ensure your customers have the information they need about your company and products at the point of purchase.

Nowadays digital signage is far more than an elaborate poster; Used correctly it can provide real-time data; Stimulate demand by offering further information surrounding and complementary to products such as recipes or alternatives. Already they are being used extensively in restaurants and hotels – for example, to promote special dishes and update menus without the printing costs and allied transport overheads.

Small businesses need to be more responsive and quick off the mark than their larger counterparts – there's no better way to do this than using a digital sign which can be updated, either from a central location or locally, to reflect changing situations.

These are just two examples of the way that making smart investments in technology can make a real difference to the effectiveness of a business today. The challenge, particularly for SMEs, is to know what is available and how to implement them for the best return.

The key is to find a solutions provider that can give reliable advice and has a good relationship with a vendor so they can give you the inside track on the development of the product in future.

Hopefully we are through the tunnel of recession. However, it's worth coming up for air and taking a look at what there is to help smaller businesses. Far from being mere window dressing, the new electronics equipment just emerging onto the market can actually make a difference. "Time to open your eyes to the opportunities that digital signage has to offer.

Innovative Advertising Displays

You need a solution that addresses the fast growing need for digital signage displays in areas within the public eye, providing an effective form of advertising, information, communication or entertainment – you really need to be exploiting this, now.

Your best course of action would be to select one with a built-in media player and scheduling software; Allowing for simple plug and play methods for updating content, making them extremely user-friendly. Unlike many of your fellow SMEs, you will not be exploited into having to pay out for annual software licenses.

Using our Plug and Play displays, you do not need a computer or DVD support as the display has a memory card reader built-in. Simply insert an SD / CF Memory Card and power on. The screen automatically starts playing the images, video and music that are loaded onto the card.

You can easily set the position order and interval time (Breakfast, Lunch Hour Specials and Evening Dining) of each slide giving you complete control over every aspect of your digital signage – take a glimpse as to how easy our software is at Scheduling your playlists. The screen has a memory card locker to protect the memory card from public access. A wall mount also comes with the screen, so you can fix the screen on the wall without extra cost. Professional installation can be provided which also includes a walk-through of the product and its features.

Commercial grade displays are different from that of a TV purchased from your local electronic shop – these displays are more robust and rated to show content for more total hours, fit for purpose. All displays are designed for 24/7 use and have special LCD panels so that the color does not fade over time, as it would with other LCD panels found in TVs and PC monitors.

Their sleek, elegant tempered glass styling, ability to be in constant use (more energy-efficient) and wide viewing angle means that they offer many advantages over using home TVs for commercial display. As well as these benefits the Digital Advertising displays are also brighter than home TVs and have no buttons or controls on show. By placing a TV in a business environment, you typically lose or limit its warranty.

Additionally they can be easily networked or wirelessly connected to a PC for more frequent updates and even up to the minute RSS feeds.

Digital signage can be one of the most effective shopper marketing technologies in use in retail today; It can deliver the right message to the right place, at the right time, and in the right format; It has the power to impact sales, build brands and improve the customers' experience.

Cost of content and who controls it

There are companies that are claiming to be creators of Digital Signage, where the opposite being, there just jumping into the industry simply because it's hot. And with the analysts promising 33 percent or higher growth this year; This creates plenty of scope for others to follow.

One of their more noticeable mistakes, being content creation, an issue for these resellers, which in turn becomes an issue for their clients – these companies are simply not adept to creating interesting visual content – let alone the need and importance of refreshing content.

These companies often try to sell you expensive digital campaigns with their products – it should be noted that most of these content deals are just simple PowerPoint presentations that can be made by anyone with little experience. Alternately, most will provide you with contact numbers to very expensive Design Agencies that they have formed partnerships with – all this can be a real put-off for SMEs.

As an SME, you will want to cut costs when it comes to Digital Signage Content, so using in-house resources instead of giving the business to an outside supplier is one sure way of cutting costs. Most of us, have PowerPoint installed on our computers, and with powerful editing features such as adding videos, pictures and animations, you would be crazy not to use it for creating your own Digital Signage Content.

Integrating existing content such as logos, images, animations and video will be less time-consuming and inexpensive – this also ensures compliance with your existing image, listed by your company. Many SMEs may have internal / external marketing, printing and web design departments – these are great places to look for existing assets. Inevitable though, new content will obviously be required at some point in time.

Many providers and brands that may be part of your on-going promotions can also provide these assets. Existing logos and graphics can be retouched and animated, to provide a more dynamic and contemporary look. There is no reason why an SME can not produce and deliver a broadcast-quality experience to their clients, using in-house resources.

Small businesses in particular need to control the cost of content, to make their investment in a Digital Signage System, worthwhile. Therefore, when considering your Digital Signage Partner, it is best to choose a provider that will consider your size, budget and needs – one that specializes in designing low-cost media and content for SMEs.

A knowledgeable partner that has the time and desire to provide you with that one-to-one attention, dedicated to the highest level of customer satisfaction and service – walking you through every step of the specification and implementation process; Focusing on three things: improving sales, reducing costs and improving customer relations. A Digital Signage Partner with, a good proposal at good cost.

Knowledge Mapping

This module focuses on the basics of Knowledge Mapping, its importance, principles, and methodologies.

Key Questions

  • What is K-map?
  • What does the K-map show, and what do we map?
  • Why is K-mapping so important?
  • What are some of the key principles, methods, and questions for K-mapping?
  • How do we create K-map?


Each of the past centuries has been dominated by single technology. The eighth century was the time of the great mechanical systems involving the Industrial Revolution. The nineteenth century was the age of steam engine. After these, the key technology has been information gathering, processing and distribution. Among other developments, the installation of world wide telephone networks, the invention of radio and television, the birth and unpresented growth of the computer industry and the launching of communication satellites are significant. Now people started to think that only information is not enough, what matters is Knowledge. So there has been seen a shift from Information to Knowledge.

A bit of information without context and interpretation is data such as numbers, symbols.

Information is a set of data with context and interpretation. Information is the basis for knowledge.

Knowledge is a set of data and information, which which is added expert opinion and experience, to result in a valuable asset which can be used or applied to aid decision making. Knowledge may be explicit and / or tacit, individual and / or collective.

The term-Knowledge Mapping- seems to be relatively new, but it is not. We have been practicing this in our everyday life, just what we are not doing is – we are not documenting it, and we are not doing it in a systematic way. Knowledge Mapping is all about keeping a record of information and knowledge you need such as where you can get it from, who holds it, who expertise is it, and so on. Say, you need to find something at your home or in your room, you can find it in no time because you have almost all the information / knowledge about -what is where- and -who knows what- at your home. It is a sort of map set in your mind about your home. But, to set such a map about your organization and organizational knowledge in your mind is almost impossible. This is where K-map becomes handy and shows details of every bit of knowledge that exists within the organization including location, quality, and accessibility; And knowledge required to run the organization smoothly – since making you able to find out your required knowledge easily and efficiently.

Below are some of the definitions:

It's an ongoing quest within an organization (including its supply and customer chain) to help discover the location, ownership, value and use of knowledge artifacts, to learn the roles and expertise of people, to identify constants to the flow of knowledge, and to Highlight opportunities to leverage existing knowledge.

Knowledge mapping is an important practice consulting of survey, audit, and synthesis. It aims to track the acquisition and loss of information and knowledge. It explores personal and group competencies and proficiencies. It illustrates or "maps" how knowledge flows through an organization. Knowledge mapping helps an organization to appreciate how the loss of staff influences intellectual capital, to assist with the selection of teams, and to match technology to knowledge needs and processes.

– Denham Gray

Knowledge mapping is about making knowledge that is available within an organization transparent, and is about providing the insights into its quality.

– Willem-Olaf Huijsen, Samuel J. Driessen, Jan WM Jacobs

Knowledge mapping is a process by which organizations can identify and categorize knowledge assets within their organization – people, processes, content, and technology. It allows an organization to fully leverage the existing expert residency in the organization, as well as identify barriers and constraints to fulfilling strategic goals and objectives. It is constructing a roadmap to locate the information needed to make the best use of resourses, independent of source or form.

-W. Vestal, APQC, 2002

(American Productivity & Quality Center)

Knowledge Map describes what knowledge is used in a process, and how it flows around the process. It is the basis for determining knowledge commonality, or areas where similar knowledge is used across multiple process. Fundamentally, a process knowledge map cntains information about the organization? S knowledge. It describes who has what knowledge (tacit), where the knowledge resides (infrastructure), and how the knowledge is transferred or disseminated (social).

-IBM Global Services

How are the Knowledge Maps created?

Knowledge maps are created by transferring tacit and explicit knowledge into graphical formats that are easy to understand and interpret by the end users, who may be managers, experts, system developers, or anyone.

Basic steps in creating K-maps:

Basic steps – creating K-maps for specific task

  • The outcomes of the entire process, and their contributions to the key organizational activities
  • Logical sequences of all the activities needed to achieve the goal
  • Knowledge required for each activity {gives the knowledge gap}
  • Human resource required to undertake each activity {shows if recruitment is needed}

What do we map?

The followings are the objects we map:

  • Explicit knowledge
    • Subject
    • Purpose
    • Location
    • Format
    • Ownership
    • Users
    • Access right
  • Tacit knowledge
    • Expertise
    • Skill
    • Experience
    • Location
    • Accessibility
    • Contact address
    • Relationships / networks
  • Tacit organic process knowledge
    • The people with the internal processing knowledge
  • Explicit organizational process knowledge
    • Codified organizational process knowledge

What do the knowledge maps show?

Knowledge map shows the sources, flows, constitutions, and sinks of knowledge within an organization. It is a navigational aid to both explicit information and tacit knowledge, showing the importance and the relationships between knowledge stores and the dynamics. The following list will be more illustrative in this regard:

  • Available knowledge resources
  • Knowledge clusters and communities
  • Who uses what knowledge resources
  • The paths of knowledge exchange
  • The knowledge lifecycle
  • What we know we don? T know (knowledge gap)

Activity: 1

>> Can you create your personal knowledge map which shows the types and location of knowledge resources you use, the channels you use to access knowledge?

Where does knowledge tear?

Knowledge can be found in

  • Correspondents, internal documents
  • Library
  • Archives (past project documents, proposals)
  • Meetings
  • Best practices
  • Experience
  • Corporate memory

Activity: 2

>> What are the other places where you can find knowledge?

What are the other things to be mapped?

Benefits of K-mapping

In many organizations there is a lack of transparency of organization wide knowledge. Valuable knowledge is often not used because people do not know it exists, even if they know the knowledge exists, they may not know where. These issues lead to the knowledge mapping. Followings are some of the key reasons for doing the knowledge mapping:

  • To find key sources of knowledge creation
  • To encourage reuse and prevent reinvention
  • To find critical information quickly
  • To highlight islands of expertise
  • To provide an inventory and evaluation of intellectual and intangible assets
  • To improve decision making and problem solving by providing applicable information
  • To provide insights into corporate knowledge

The map also serves as the continuing evolving organizational memory, capturing and integrating the key knowledge of an organization. It enables employees learning through intuitive navigation and interpretation of the information in the map, and through the creation of new knowledge through the discovery of new relationships. Simply speaking, K-map gives employees not only -know what-, but also -know how-.

Key principles of Knowledge Mapping

  • Because of their power, scope, and impact, the creation of organizational-level knowledge map requires senior management support as well as careful planning
  • Share your knowledge about identifying, finding, and tracking knowledge in all forms
  • Recognize and locate knowledge in a wide variety of forms: tacit, explicit, formal, informal, codified, personalized, internal, external, and permanent
  • Knowledge is found in processes, relationships, policies, people, documents, conversations, links and context, and even with partners
  • It should be up-to-date and accurate

K-mapping – key questions

Knowledge map provides an assessment of existing and required knowledge and information in the following categories:

  • What knowledge is needed for work?
  • Who needs what?
  • Who has it?
  • Where does it benefit?
  • Is the knowledge tacit or explicit?
  • What issues does it address?
  • How to make sure that the K-mapping will be used in an organization?


  • K-maps should be easily accessible to all in the organization
  • It should be easy to understand, update and evolve
  • It should be regularly updated
  • It should be an ongoing process since knowledge landscapes are continuously shifting and evolving

Offline Readings:

  • K-mapping tools
  • K-mapping tool selection
  • Creating knowledge maps by exploiting dependent relationships
  • Creating knowledge structure map?
  • White pages
  • KM jargon and glossary

Online Resource: http: // KnowledgeMapping

K-mapping Tools:

  • MindMapping
  • Inspiration
  • IHMC ( (need to have.NET Framework and JavaRunTime installed in your computer)

(Learn more about KM tool selection at )

Categorised K-mapping

Social Network Mapping:

This shows networks of knowledge and patterns of interaction among members, groups, organizations, and other social entities who knows who, who goes to what for help and advice, where the information enters and leaves the groups or organization, which forums and communities of practice Are operational and generating new knowledge.

Competency Mapping:

With this kind of mapping, one can create a competency profile with skill, positions, and even career path of an individual. And, this can also be converted into the? Organizational yellow pages? Which enables employees to find needed expertise in people within the organization.

Process-based Knowledge Mapping:

This shows knowledge and sources of knowledge for internal as well as external organizational processes and procedures. This includes tacit knowledge (knowledge in people such as know-how, and experience) and explicit knowledge (codified knowledge such as that in document).

Conceptual Knowledge Mapping:

Also sometimes called -taxonomy-, it is a method of hierarchically organizing and classifying content. This involves in labeling pieces of knowledge and relationships between them. A concept can be defined as any unit of thought, any idea that forms in our mind [Gertner, 1978]. Often, nouns are used to refer to concepts [Roche, 2002]. Relations form a special class of concepts [Sowa, 1984]: they describe connections between other concepts. One of the most important relationships between concepts is the hierarchical relation (subsumption), in which one concept (superconcept) is more general than another concept (subconcept) like Natural Resource Management and Watershed Management. This mapping should be able to relate similar kind of projects and workshops conducting / connected by two different departments, making them more integrated.

Knowledge is power, broadly accessible, understandable, and shared knowledge is even more powerful!